Mark Lamos directed Lulu for Yale Rep and encouraged Punch & Judy not to shy away from reflecting the provocative sexuality of Frank Wedekind's 1904 play. One of Lulu's lovers calls her "Eve" – this was our inspiration for an image about an apple and "irresistible temptation."

We anticipated that this image might generate some controversy, but we were surprised when The New York Times banned our ads (we had to use a backup image with a hand-held apple). That story led to unprecedented buzz about the show while it was still in rehearsal.

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